Protocol Considerations for Using Eye-Tracking in Website Usability Testing
http://www.stc.org/ConfProceed/2005/PDFs/0062.pdf

Cuddihy, Elisabeth, Zhiwei Guan and Judith A. Ramey
STC Proceedings
2005

Abstract:

Eye-tracking systems can enrich a Website usability study by providing an additional method for observing users' behavior. While eye-trackers can provide valuable data, the pros and cons of adding eye-tracking to a usability study need to be considered before designing the study's protocol. This paper discusses the kinds of usability questions that benefit from eye-tracking data and considerations for designing and running the study. Our findings are based on work done in the Laboratory for Usability Testing and Evaluation (LUTE) at the University of Washington, which is equipped with the Eye-gaze Response Computer Aid (ERICA) system controlled by the Gaze Tracker software, both of which were developed by Eye Response Technologies, Inc.