Name and Address Forms on the Web: Research into Usability
http://www.stc.org/ConfProceed/2005/PDFs/0057.pdf

Lentz, Leo and Menno D.T. de Jong
STC Proceedings
2005

Abstract:

Internet forms can be found on all kinds of sites that enable visitors to interact with companies, such as order forms in online shops or application forms on job boards. These forms ask visitors to fill out their name and address, which in many cases results in user errors as a consequence of design failures. In this article we report on a research project using event logs to analyze user errors and optimize the design of name and address forms. Two factors are identified as crucial for usability: the sequence of elements in the name field and the spatial orientation in the address field.