Developing a Corporate Style Guide
http://www.stc.org/ConfProceed/2005/PDFs/0073.pdf

Damrau, Jackie
STC Proceedings
2005

Abstract:

Developing corporate style guides helps documentation departments or any other group apply the same standards when writing documents for publication or presentation. Three types of style guides exist: static, dynamic, and multi-level. The information that goes into a style guide depends upon corporate and department guidelines. Publishing, promoting, and maintaining style guides are the responsibility of the responsible department. In many corporations this may be the technical documentation department, while for others it may be the corporate marketing or internal communications departments.