One Hundred and One Spots, or How Do Users Read Menus?
http://doi.acm.org/10.1145/274644.274664
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Aaltonen, Antti, Aulikki Hyrskykari and Kari-Jouko Raeihae
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
1998

Abstract:

Proceedings of a paper about how readers interact with designed documents.