Global Market, Global Emotion, Global Design?
http://www.uigarden.net/english/global-market-global-emotion-global-design

van Hout, Marco
uiGarden

Abstract:

In the current discussion of where design is going and what matters, there is an emphasis on the user and his or her (emotional) experience. It is a hot topic in books, blogs and the minds of industrial designers and interaction designers, worldwide. The importance of a focus on (emotional) experiences in addition to a merely technological or functional focus is being stressed by professionals with many different cultural backgrounds.