Design for the Dream Economy
http://www.uigarden.net/english/design-for-the-dream-economy

Jordan, Pat
uiGarden
2007

Abstract:

After the eras of the Commodity Economy, the Manufacturing Economy, the Service Economy and the Information Economy, we have now entered the era of the Dream Economy. The key to success in the Dream Economy is an in-depth and holistic understanding of people. It's not only about meeting people's practical needs, but also about meeting their aspirations and providing a positive emotional experience.