Multimodal Analysis: An Integrative Approach for Scientific Visualizing on the Web
http://baywood.metapress.com/link.asp?target=contribution&id=D38R52P18T721375
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  peer-reviewed

Maier, Carmen Daniela, Constance Kampf and Peter Kastberg
Journal of Technical Writing and Communication
2007

Abstract:

The Multimodal approach offers technical communicators and science writers an analytical tool to synthesize the meaning made in the connections across communicative modes. This multimodal synthesis can help technical communicators better exploit the meaning-making potential of multimodal combinations and understand the needs of future generations shaped by their increasingly developed multimodal literacy.