A Client's Guide to Design: How to Get the Most Out of the Process
http://www.aiga.org/resources/content/3/5/9/6/documents/aiga_1clients_07.pdf

AIGA

Abstract:

Unlike so much in today's business world, graphic design is not a commodity. It is the highly individualized result of people coming together to do something they couldn't do alone. When the collaboration is creative, the results usually are too. This brochure is about how to get creative results.