Typography and Page Layout: Principles of Design
http://www.typography-1st.com/typo/prnc-des.shtml

Magnik, John
Typography First

Abstract:

Principles of design should always be incorporated in any graphic design project to assist its communicating and graphic interest, however in the planning of a basic design, the designer must produce a job to suit the class of work, the copy, and the tastes of the customer.