
User Persona: Its Application and the Art of Stereotyping
http://www.hceye.org/HCInsight-KATRE15.htm
Katre, Dinesh S.
Journal of HCI Vistas
2007
Abstract:
I feel that creation of user persona is nothing but realistic stereotyping or a simplified outline of the user. The word 'realistic' is more important as realism can be achieved only through user study. (I am not referring to the fictional personas applicable in futuristic technologies). Humorists, cartoonists and filmmakers are gifted with the art of stereotyping. But they tend to exaggerate a lot. Therefore the personalities they render appear like caricatures. We must avoid caricatured user personas. While stereotyping, you generalize and oversimplify. And when you do that you pick or eliminate some details. That makes all the difference.