Content is King
http://www.geoff-hart.com/resources/2001/content.htm

Hart, Geoffrey J.S.
Geoff-Hart.com
2001

Abstract:

Not all content is created equal. In fact, the real issue isn't the primacy of content, since no user in their right mind will come to stare at a blank screen labeled Me.com; the real issue is what type of content you're offering.