Translate Technology Solutions Into a Strong Business Case
http://articles.techrepublic.com.com/5100-6350_11-5108748.html
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Talon, Mike
TechRepublic
2003

Abstract:

How do you explain highly technical designs in terms that nontechnical managers and executives--who typically have decision-making power over the budget--can understand and appreciate? Unless you know a technical writer who can translate for you, you're going to have to do it yourself.