Issues of Saliency and Recognition in the Search for Web Page Bookmarks
http://www.alexpoole.info/academic/mastersthesis_abstract.html

Poole, Alex
Alex Poole
2005

Abstract:

Describes the effect of bookmark naming on bookmark recognition. The purpose was to provide empirically-determined guidelines for web producers on how to title pages in order to optimise the recognition of bookmarks by users, and to increase the rate of revisitation as a result.