Rethinking the Design of Presentation Slides
http://writing.engr.psu.edu/slides.html

Alley, Michael
Virginia Tech
2004

Abstract:

Recently, much criticism has arisen about the design of slides created with Microsoft PowerPoint. This web page challenges PowerPoint's default design of a single word or short phrase headline supported by a bullet list. Rather than subscribing to Microsoft's topic-subtopic design for slides, this web page advocates an assertion-evidence design, which serves presentations that have the purpose of informing and persuading audiences about technical content.