Blasting the Myth of the Fold
http://www.boxesandarrows.com/view/blasting-the-myth-of

Tarquini, Milissa
Boxes and Arrows
2007

Abstract:

There is an astonishing amount of disbelief that the users of web pages have learned to scroll and that they do so regularly. Holding on to this disbelief--this myth that users won't scroll to see anything below the fold--is doing everyone a great disservice, most of all our users.