Blogging Explained
http://www.searchandgo.com/articles/internet/blogging-explained.php

Search and Go
2006

Abstract:

Over the past 14 years blogging has evolved from crude and blunt internet ramblings, technical or inspired dialogues to a diverse and creative web phenomenon capable of calling the world's media to scrutiny, and no longer the province of late-night diarists but increasingly a platform and media release opportunity for industry and commerce.