Eye Tracking: Eye Candy vs. I Can Do
http://www.webcredible.co.uk/user-friendly-resources/web-usability/eye-tracking.shtml

McElhaw, Mark
Webcredible
2007

Abstract:

Eye tracking is definitely not a magic bullet or 'the closest thing to mind reading'. It does however serve as both a great piece of eye candy for senior executives with little time and is very powerful in helping come up with the most effective page design.