A Prototype Theory Approach to International Website Analysis and Design
http://www.leaonline.com/doi/abs/10.1207/s15427625tcq1401_6
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

St. Amant, Kirk R.
Technical Communication Quarterly
2005

Abstract:

As global online access grows, Web site designers find themselves creating materials for an increasing international audience. Cultural groups, however, can have different expectations of what constitutes acceptable Web site design. This article examines how prototype theory can serve as a methodology for analyzing Web sites designed for users from different cultures. Such analyses, in turn, can help individuals create more effective online materials for international audiences.