What to Know About Your Audiences
http://www.cmprofessionals.org/resources/resource-library/articles/what-to-know-about-your-audiences

Boiko, Bob
Content Management Professionals
2006

Abstract:

If you provide your audience value in your publications equal to the effort or expense they put out, they will continue to come back. You will have created a stable system that continues to draw the audience and provide your organization with the value it deserves in return for its efforts.