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Content analysis is a powerful empirical method for analyzing text, a method that technical communicators can use on the job and in their research. Content analysis can expose hidden connections among concepts, reveal relationships among ideas that initially seem unconnected, and inform the decision-making processes associated with many technical communication practices. In this article, we explain the basics of content analysis methodology and dispel common misconceptions, report on a content analysis case study, reveal the most important objectives associated with conducting high quality content analyses, and summarize the implications of content analysis as a tool for technical communicators and researchers.
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Content Analysis as a Best Practice in Technical Communication Research
http://baywood.metapress.com/link.asp?target=contribution&id=504861364188028X
 access restricted (by the publisher) to members/subscribers/customers only
 peer-reviewed
Thayer, Alexander, Mary Evans, Alicia McBride, Matt Queen and Jan Spyridakis
Journal of Technical Writing and Communication
2007
Abstract: Content analysis is a powerful empirical method for analyzing text, a method that technical communicators can use on the job and in their research. Content analysis can expose hidden connections among concepts, reveal relationships among ideas that initially seem unconnected, and inform the decision-making processes associated with many technical communication practices. In this article, we explain the basics of content analysis methodology and dispel common misconceptions, report on a content analysis case study, reveal the most important objectives associated with conducting high quality content analyses, and summarize the implications of content analysis as a tool for technical communicators and researchers.
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