Context-Driven: How is Traditional Chinese Medicine Labeling Developed?
http://baywood.metapress.com/link.asp?target=contribution&id=NVYMU40A6G35952Y
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  peer-reviewed

Ding, Daniel D.
Journal of Technical Writing and Communication
2004

Abstract:

To promote intercultural understanding in medical communication, this article studies a regulation issued by the Chinese government to standardize traditional Chinese medicine labeling. Then the author claims that the traditional Chinese medicine labeling is medicine-focused. This feature has its roots in traditional Chinese philosophy of stressing the context while de-emphasizing individuals. The author examines a particular medicine label to support his claim that the medicine-focused feature draws patients' attention to the situations that cause disorders.