Multidimensional Audience Analysis for Dynamic Information
http://baywood.metapress.com/link.asp?target=contribution&id=6KJN95QVJMD3E5EE
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  peer-reviewed

Albers, Michael J.
Journal of Technical Writing and Communication
2003

Abstract:

As technical communication gains the technology to deliver dynamic custom documents, the importance of audience analysis increases. As a major factor in supporting dynamic adjustment of document content, the audience analysis must clearly capture the range of user goals and information needs in a flexible manner. Replacing a linear audience analysis model with a multidimensional model provides one method of achieving that flexibility. With a minimum of three separate dimensions to capture topic knowledge, detail required, and user cognitive ability, this model provides the writer a means of connecting content with information requirements and ensuring the dynamic document fits varying audience needs.