Observations on Entrepreneurship, Instructional Texts, and Personal Interaction
http://baywood.metapress.com/link.asp?target=contribution&id=Y5VHHAD2PYT1TR1N
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  peer-reviewed

Durack, Katherine T.
Journal of Technical Writing and Communication
2003

Abstract:

This article explores the complexity in Rohan's observation that "although texts in progress create community, this function hasn't value; in the world of business works in progress must be free" [1, p. 130]. To do so, the article describes the history of the development of the paper sewing pattern, discusses the role personal communications with consumers played as the genre evolved, and offers observations on the kinds of instruction provided by sewing machine and pattern companies. The extent to which gender and authority are connected in communications between consumers and corporate authors is explored. The article concludes by observing that once a genre is sufficiently established to become a standard, two changes occur: industries adopt authority for only certain types of necessary information, and women's authorship becomes anonymous, corporate, and personal exchanges with consumers are curtailed to save the expense.