Technical Communication and Cross Cultural Miscommunication: Usability and the Outsourcing of Writing
ieeexplore.ieee.org/iel5/10002/32120/01494164.pdf?arnumber=1494164
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  peer-reviewed

Jeyeraj, Joseph
IEEE PCS
2005

Abstract:

Writing is a culturally situated activity. When writing is outsourced to other cultures, because of a lack of knowledge of the users' culture and also because of influences from the writer's local culture, those doing the writing and designing, despite various strategies adopted for overcoming the disadvantage of not knowing the users' culture, may not know how to culturally situate writing. It is, therefore, important that bicultural people, who know the users' culture, as well as the culture of those doing the outsourced work, give writing teams feedback about the users' culture. Doing so can make outsourced writing more culturally situated.