Guide Site Visitors Forward to the Next Page
http://www.excessvoice.com/article118.htm

Usborne, Nick
Excess Voice
2007

Abstract:

All too often web pages, even home pages, provide readers with a variety of choices, but don't really provide a clear way forward. This is particularly true when a site has multiple products or services to sell. But this lack of direction is also evident on some sites which have just a single offering.