Educate Your Stakeholders!
http://alistapart.com/articles/educatingstakeholders

Diffily, Shane
List Apart, A
2007

Abstract:

Who decides what's best for a website? Highly skilled professionals who work with the site's users and serve as their advocates? Or schmucks with money? Most often, it's the latter. That's why a web designer's first job is to educate the people who hold the purse strings.