On the Social Implications of Invisibility: The iMac G5 and the Effacement of the Technological Object
http://communicationcurrents.com/index.asp?sid=1&issuepage=10&False

Schaefer, Peter D. and Meenakshi Gigi Durham
Communication Currents
2007

Abstract:

Many people use a Macintosh computer and choose to do so because of their hip, popular designs. The look of Apple's competitively priced desktop, the iMac G5, exemplifies the company's attempts to beautify digital technology with a sleek shape that inserts the computer into the monitor. Yet the tool's attractive appearance also disguises socially problematic aspects of the production and disposal of new media devices.