When a company wants to make a certain segment of the organization better, usually they 'throw more money at it' and hire more employees. The problem with doing this for a UX team is that people with overlapping skills and ideas usually end up hindering user-centered design rather than helping. Conflicting design decisions will soon turn into a design by committee situation that won't help the consumer nor expose individual expertise (Brown 2004). User experience groups need to be flexible, agile, and scalable, and should only expand if the projects they work on are sufficiently large. The following is an overview of skills and disciplines needed for a successful user experience group.
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