Translating the Web: Web Site Development for an Asian Audience
http://www.usabilityprofessionals.org/upa_publications/upa_voice/volumes/2006/december/website_development_for_asian_audience.html

Sinex, Jacqueline
Usability Professionals Association
2006

Abstract:

In all aspects of marketing, the Eastern world is breaking through to the West. More and more businesses are expanding product lines and services into a new market that involves countries in East Asia. Whether a business forms an alliance with a Chinese company to use its resources for a project, or it sells directly to Japanese consumers, it is clear that key media materials should be appropriate for Asian audiences.