Your Site's Goals
http://www.webdesignfromscratch.com/site-goals.cfm

Hunt, Ben
Web Design From Scratch
2005

Abstract:

If you already have a web site, or you have a site project in mind, what needs does it fulfil? How many different needs are there? How strong are they? Your job as a web site designer is to craft a solution that meets all the most important needs.