Why Most Web Sites Suck
http://www.webdesignfromscratch.com/why-most-sites-suck.cfm

Hunt, Ben
Web Design From Scratch
2005

Abstract:

We don't have bad web because it's difficult to create effective web sites, but because the people who make them are not properly equipped. Most people making web sites today simply don't know the essentials of design and how to apply them to the web.