Coppola, Nancy W.
Technical Communication Quarterly
2006
Abstract:
Provides an introduction to our field’s connections with technology transfer and diffusion. Technology transfer, the complex social process that moves technology from bench to market, drives global economic growth; technology diffusion, the market-driven process by which innovations are adopted and implemented, follows similar patterns. Indeed, technology transfer and diffusion may be considered synonymous with the phenomenon of growth in a global economy.