Pursuit of the Original
http://www.webdesignfromscratch.com/pursuit_of_the_original.cfm

Hunt, Ben
Web Design From Scratch
2006

Abstract:

My friend John Endean is one of the most successful people I've met in web development. He taught me that the most important skill for a developer is laziness. When faced with a problem, the lazy developer will first find out if it has been solved before, and if possible rip off the code. The hardworking developer will stay late and try to figure out the problem from first principles. Who is most likely to succeed? Who is most likely to produce more successful code in less time? Who would you rather have on your team? I propose that web designers too should embrace laziness, and stop straining to create the truly original.