Goal-Oriented Design
http://www.webdesignfromscratch.com/goal-oriented-design.cfm

Hunt, Ben
Web Design From Scratch
2006

Abstract:

To me, understanding goals is the single most critical factor in the success of any design project, and fundamental to the Web Design from Scratch approach. In this section, you'll learn techniques that help you discover your own goals and gain insight into what your target audience really wants. If you're working on a project, this section will help you get a clear picture of your purpose, understand the key goals of your target users and start to visualise a high-value solution that ensures everybody wins.