Metrics for Heuristics: Quantifying User Experience (Part 2 of 2)
http://www.boxesandarrows.com/view/metrics_for_heu7

Wiggins, Andrea
Boxes and Arrows
2006

Abstract:

In part one of 'Metrics for Heuristics,' Andrea Wiggins discussed how designers can use Rubinoff’s user experience audit to determine metrics for measuring brand. In part two, Wiggins examines how web analytics can quantify usability, content, and navigation.