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Every opening paragraph is the beginning of a delicate and transient relationship between reader and writer. This relationship begins quietly, usually without much fanfare--and if it's properly initiated, the reader doesn't even know it's happening. Yet the success of this relationship is an important factor in creating an enjoyable, engaging experience for the reader. This is especially true on the web where author credibility can be difficult to establish, and where, increasingly, readers have so many choices that separating the chaff from the wheat can be a daunting process.
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Gentle Reader, Stay Awhile; I Will Be Faithful
http://alistapart.com/articles/readerstayawhile
Simmons, Amber
List Apart, A
2006
Abstract: Every opening paragraph is the beginning of a delicate and transient relationship between reader and writer. This relationship begins quietly, usually without much fanfare--and if it's properly initiated, the reader doesn't even know it's happening. Yet the success of this relationship is an important factor in creating an enjoyable, engaging experience for the reader. This is especially true on the web where author credibility can be difficult to establish, and where, increasingly, readers have so many choices that separating the chaff from the wheat can be a daunting process.
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