Search Engine Marketing in Multiple Languages
http://www.tekom.de/upload/alg/tcworld_4-06_web.pdf#page=14

Harris, Ian
TC World
2006

Abstract:

You can hear the sighs of relief as the website localization project comes to a close or enters maintenance mode. However organized the client and however professional the localization vendor, website localization is a painful process. Now it's over--at least we can tick the box that says 'have multilingual website.' After all, is that not the reason we localized in the first place?