Simplicity
http://www.informationarchitects.jp/simplicity

Information Architects Japan
2006

Abstract:

Simplicity as a result of a creative process is 'the ultimate sophistication,' as Leonardo da Vinci (1452-1519) said. Achieving simplicity is a difficult task not only in web-design but in every discipline (art, business, sports, science), yet simplicity for websites is a particular challenge as paper derived graphic design and usability on one side, marketing language and user expectations on the other side are in constant struggle with each-other.