The Interface of a Cheeseburger
http://www.informationarchitects.jp/the-interface-of-a-cheeseburger

Information Architects Japan
2006

Abstract:

All things have an interface. Shaping interfaces is shaping the character of things. The brand is what transports the character of things. When looking at McDonalds, iPod, Nintendo DS it becomes quite obvious that the interface is the brand.