Advertisers are Missing the Internet Connection, OPA Report Revealshttp://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=17324&CategoryID=9
Dye, JessicaEContent2006
Abstract: According to a June 2006 study conducted on behalf of the Online Publishers Association (OPA) by the Center for Media Design at Ball State University, advertising dollars aren't keeping up with skyrocketing consumer web demand.
Abstract:
According to a June 2006 study conducted on behalf of the Online Publishers Association (OPA) by the Center for Media Design at Ball State University, advertising dollars aren't keeping up with skyrocketing consumer web demand.
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