Web Design for Small Companies: Pretend that You Have a Programmer
http://www.stc-carolina.org/tiki-index.php?page=Web+Design+for+Small+Companies

Flint, Kim
Carolina Communique
2003

Abstract:

Now that the World Wide Web is an established means of business communication and the technology has evolved with it, site designs are looking slicker than ever. You may find that your own website--homegrown or corporate--could use a 'facelift.' But facelifts don't always have to involve the newest technology; sometimes the extra stuff that the techies love actually interferes with good design. Remember the animated Flash intros that so many sites pushed on you upon first visit? It's impressive the first time you see it... and really annoying after a couple of viewings, especially when all you wanted to do was get some information and get out.