The Wonder of Words
http://www.stc-carolina.org/tiki-index.php?page=Wonder+of+Words

Albing, Bill
Carolina Communique
2005

Abstract:

There is much left to be done with words. I think the trend toward more graphical interfaces will continue, but so will the complexity of the technology we develop. So there will always be a need for communication experts to figure out the best wording for the details involved in that technology. Finding the best way to articulate ideas and communicate information for making decisions will continue to be our bread and butter. We will see who has the last word.