Added by Geoff Sauer on Oct 20, 2006.
Average rating: 2.92/5.00 (n=12, std dev: 1.51)
 


Sometimes copywriters and content writers write in clichés. To a reader, the line has barely any meaning, and certainly no impact. Why not? Because it is too familiar. Because he or she has read the same phrase so many times before, in too many other places.
 
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