Is Your Web Site Old and Out of Touch?
http://www.excessvoice.com/article109.htm

Usborne, Nick
Excess Voice
2006

Abstract:

A great many changes are taking place online right now. This is particularly true when you are trying to reach and sell to potential customers who are up-to-date with new technologies and ways of using the web. I'm thinking of the people who download podcasts to their iPods.