Winning the Cross-Cultural Marathon
http://journals.syne.org/pub/index.php?journal=IJTC&page=article&op=view&path[]=37
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  peer-reviewed

International Journal for Technical Communication
2006

Abstract:

Differences in value systems often impact how effectively individuals collaborate. In today's growing markets, where boundaries have, literally and metaphorically, blurred to the point of disappearing, developing a better understanding of the factors that influence successful cross-cultural communication and international team-work remains a challenge. But with a little thought, cultural awareness and planning, this can be done successfully.