The Beauty of Simplicity
http://www.search-this.com/google/the_beauty_of_simplicity.aspx

Tischler, Linda
Search-This
2006

Abstract:

We demand more and more from the stuff in our lives--more features, more function, more power--and yet we also increasingly demand that it be easy to use. In an Escher-like twist, the technology that's simplest to use is also, often, the most difficult to create.