CEOs and Usability
http://www.uigarden.net/english/ceos-and-usability

Rhodes, John S. and Daniel Szuc
uiGarden
2006

Abstract:

As a usability professional, there are many reasons why you might speak with your CEO or other senior leaders. For example, you might need funding for a new laboratory or testing equipment. You might also need to justify current or future expenses, such as salaries, end user remuneration, or your travel budget. Most conversations are financial in nature.