Culture: Wanted? Alive or Dead?
http://www.usabilityprofessionals.org/upa_publications/jus/2006_february/culture_wanted.pdf
  peer-reviewed

Marcus, Aaron
Journal of Usability Studies
2006

Abstract:

Is culture dead as a topic of interest to usability and user-interface usability and design professionals? One European anthropologist/ethnographer wrote recently that 'culture is dead' and only of interest to people in the USA (who seemingly have little or no understanding of other cultures around the world). On the other hand, another (USA) usability/design professional recently stated that she thought cross-cultural issues were one of the most important and potent trends in product/service development. Who is right?