Using Adoption Metaphors to Increase Customer Acceptance
http://www.boxesandarrows.com/view/using_adoption_

Rice, Sarah A.
Boxes and Arrows
2006

Abstract:

We know a product has a lifecycle, but does the language we use for that product also have a lifecycle? From TiVo to the Internet Superhighway, Rice shows us how the metaphors we use have an evoluation all their own.