We the Technical Editors are spared of one worry which our colleagues from journalism generally have: In our work we need not pay 'so much' attention to 'as much as possible' large number of editions. But the situation is different, if we--as is always the case--are to also look after the company's web presence. What is an edition in the context of printing is here the so-called 'page ranking' among the major search engines like Google and Yahoo. Many imagine that a listing in the hits lists depends on chance or, that it is mainly due to some technical means. That is all wrong: by employing some clever textual work the chances of web pages being found can be significantly increased. In reality, even elaborate techniques can lower the chances of hits: Frames, JavaScript and Flash Intros often derail the search engines. And the results may look all right, but regrettably the page will no longer be found.
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